It hasn’t gained popularity among Generation Z voters, despite becoming a platform for sharing news, according to interviews with college-age TikTok creators.
They don’t seem to be feeding content to those who are already politically engaged, but to those who are already politically active.
Searching “midterm” on TikTok shows that young TikTokers are more interested in discussing their midterm exams, not political candidates. Despite their best efforts, the TikTokers who are politically engaged are only reaching a small number of people who aren’t already politically engaged.
“Not many people know about the midterm elections. “Maybe it has to do with their lack of familiarity with it,” Treadwell said she has not seen any videos about the midterm elections but does make her own video about studying for her chemistry midterm.
That video has 1 million views close to.
People are increasingly turning to TikTok to find out information.
According to one survey, 40% of Gen Zers between the ages of 18 to 24 prefer using TikTok and Instagram as their primary search engines rather than Google.
A survey by Pew Research Center shows that 26 percent of people under 30 now get news on TikTok.
These politicians and political groups are starting to attract some attention on social media platforms. According to NBC News, nine Democratic and three Republican candidates in this year’s Senate races are posting on TikTok.
Not everybody sees political content on their For You page.
TikTok says that it doesn’t think there’s very much political content on its platform, although they don’t specify whether only political commentary is acceptable or not
Unlike other social media platforms, TikTok serves content that is curated by its own users’ interests and past viewing habits.
The best way to get users to view your videos is to show them similar videos, and TikTok does this very well.
“When it’s presidential elections, that’s when our generation really takes their own spin on it and creates content around that,” says Stephanie Chen, a college student who creates content about being a college student. “With midterms, I don’t know if it’s because I’m not on that side of TikTok, but I haven’t seen any.
In addition to academic midterms, this hashtag is full of content related to all types of midterms.
The #MeToo and #TimesUp movements have had an impact across the globe, from Hollywood to Washington.
With the hashtag #midterm_exam, there are 16 million views, and the same for #midterm_elections_2022.
TikTok has been cracking down on political content on their app in the past year.
TikTok prohibited political advertising and introduced new verification measures for politicians and political parties in mid-September in response to misinformation on the platform.
TikTok did not immediately respond to a request for comment about the proportion of midterm content versus the U.S. elections.
Polling data suggests that young voters are less enthusiastic in 2022 than they were in 2018 when 36% of young voters turned out.
Young voters are more likely to vote for Democrats, but the biggest issue in this election is turnout.
The lack of enthusiasm among some college-age voters is frustrating for many activists, not just on TikTok.
Olivia Julianna, 19, is an active political activist from Texas who has over 600,000 TikTok followers.
There are some of the best political videos on TikTok, with a few of them featuring students and the rest produced by him.
After an Instagram post with more than 1.5 million likes, she talked about the importance of voting.
If you’re between the ages of 18 and 24, “I’m going to be so for real with you right now” is what she said on her TikTok.
Julianna’s content focuses on issues like abortion rights, LGBTQ rights, and voting rights.
There are lots of things going on within TikTok’s walls, but the most successful voter outreach is to contact voters directly and in a sense, that’s what TikTok is.
Instead of just knocking on a thousand doors to reach a thousand voters, you can post a video from your desk and reach over 150,000 voters within the span of an hour.
Julianna’s content is all liberal, but conservative content also flourishes on TikTok.
It looks like there’s a “blue wave” going on, as more people are posting #VoteBlueMore on social media.
Lifestyle trends perform better, in general than politics. Politics performs especially well when it’s coming from an average young person, you need to meet voters where they are.
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